90. Drive increased international and domestic visitation prior to the release of a 10+ year tourism strategy by investing in the 4 jewels in the crown of WA’s tourism offering, including:
- preparing destination management plans that expand on existing clusters of attractions and enabling infrastructure; consider long-term supply, demand and capacity goals; and detail a program of new or upgraded infrastructure, amenities and attractions for the:
- Perth region (including Rottnest Island)
- South West region
- Ningaloo Coast (including Exmouth)
- Kimberley region (including Broome)
- investing in the infrastructure program detailed in the destination management plans for the 4 jewels, subject to business cases
- consistent with Recommendation 36d in the Planning and coordination chapter, capturing the wider impacts of investment decisions on tourism-related infrastructure.
The WA Government responded to Foundation for a stronger tomorrow in February 2023. Recommendation 90 is fully supported. For further information please refer to the response document.
Actions:
90.140 Prepare Destination Management Plans (DMPs) for WA's five tourism regions, to guide tourism infrastructure destination planning and activation across WA
90.159 Deliver the National Park Tourism Experiences Development program to encourage additional private accommodation and to build the density and diversity of tourism experiences within WA's national parks
2/2 actions on schedule
90.140 On schedule
Tourism Destination Management Plans have been prepared, with release anticipated for Q1 2024-25.
90.159 On schedule
Tourism Experience Development Managers are progressing work on approximately 87 opportunities. Key achievements from July 2023 to June 2024 include launch of new Ultimate Ord River Experience guided paddling tour, online bookability for a range of winery tourism experience, tourism mentoring for jetski tourism operators in the Pilbara, strategic planning to capitalise on the unique location and opportunity of Mt Hart Wilderness Lodge on the Gibb River Road, launch of a new helicopter tourism service in Albany and opening of the Ancient Lands Experience at Ngilgi Cave. Tourism WA is also continuing to progress signature accommodation opportunities within the State's national parks.